# InspectMyAds > InspectMyAds checks small-business Google Ads accounts and explains, in plain English, how much money the ads are wasting each month and the top 3 moves to fix it. On the managed plan (Implementor) it also makes the changes the owner approves. It is built and run by Stephen Theall, who owns a Red Wing Shoes store in Lafayette, Louisiana (Lafayette Footwear LLC) and runs the same audit on his own ad account. Who it's for: owners of local and small businesses who pay for Google Ads themselves and want to know what is being wasted without hiring an agency. ## What it does - Reads a Google Ads account after the owner signs in with Google, and writes an audit in plain English: wasted spend per month in dollars, the top 3 moves ranked by impact, the searches the owner paid for that brought no customers (including searches for other businesses' names), and Google's own suggestions graded APPLY, MODIFY or IGNORE with the reason. It does not report competitors' auction share: Google keeps those figures on a closed list. - Re-runs the audit every Monday and emails the owner what changed, in dollars, free, for one Google Ads account. The email also shows what the paid plan would have handled that week, and has a one-click unsubscribe. - Describes account health in words, not a number: At-Risk, Developing, Solid, Strong or Thriving. - The free plan (Free Weekly) is built to read only: it changes nothing in the ad account. - On Implementor, the owner sees each suggested move on a Decisions page, one at a time with the biggest money first, and says yes, not now, or asks about it. We make only the changes the owner approves, one at a time or through a small-fix rule the owner sets (ask about everything; small undoable fixes under $10 a month, the default; or anything undoable under $50 a month). Every change is logged. Blocking a search, pausing or turning a keyword back on, budget changes, ad hours, location and age exclusions, and extra links under the ads can be undone with one tap for 30 days; a few kinds of change (such as switching how Google bids) cannot be fully undone and get no undo button. - Advice that cannot be applied with one tap is shown as a note with no button. Each decision also says how it compares with Google's own suggestions for the account. ## Pricing (USD, as of October 2026) - Free Weekly: $0, no card. The full audit (the same report as the sample), run whenever the owner asks, up to 3 times a day, and re-run automatically every Monday for one Google Ads account with an email of what changed. Built to read only. - Implementor: $199/month after a 30-day free trial (card collected, not charged for 30 days). Covers one Google Ads account and AI Visibility for one business. Everything in Free Weekly, plus the Decisions page, the changes the owner approves made for them, a full change log with a 30-day undo on most changes, and the account checked weekly. This is a management fee only: Google bills ad spend directly to the owner's own card. - Founding Members: $149/month instead of $199 for the first 25 Implementor customers, locked for as long as they stay subscribed. The live number of open spots is on https://www.inspectmyads.com/pricing; when all 25 are taken the offer ends. There is no deadline. - Each additional Google Ads account on Implementor: $39/month (for owners with several locations, or people who manage ads for several clients). Extra accounts added during the free trial are free until it ends. The owner is asked before an account is added to the bill. - AI Visibility: $79/month per business, no setup fee, for businesses that don't run Google Ads. Implementor includes it for one business; each additional business is $79/month. Every week we ask an AI assistant the questions the business's customers ask, more than once each, and show who gets named, before and after. We fix what those assistants read (an AI fact sheet called llms.txt, machine-readable business details, crawler access), installing it ourselves where the owner gives access; we correct the Google Business Profile and Bing Places listings and give exact text for Yelp and Apple Maps; for owners with no website or a weak one, we host a clean page about the business. Every change is proposed in plain words and made only after the owner approves it. No one can promise a business a place in an AI assistant's answer, and we don't. - Website + AI Visibility: $200/month, plus a one-time $299 setup fee (non-refundable). A website designed for the business on its own web address, readable by AI assistants from day one (an AI fact sheet called llms.txt, machine-readable business details, AI crawlers allowed), hosted and kept up to date, with the owner's changes made for them, plus everything in AI Visibility. The owner picks from two or three design directions and approves the site before it goes live. The web address always stays registered in the owner's name; the site becomes fully the owner's after 12 paid months, or sooner with a buyout. Payments already made aren't refunded. Details: https://www.inspectmyads.com/websites ## How the free audit works 1. Sign in with Google using the account that runs the Google Ads, and pick the ad account. No card, nothing to install. 2. The audit builds on its own, usually in a few minutes. 3. Read it in plain English: wasted spend, top 3 moves, the searches that brought no customers, and Google's suggestions graded. 4. Every Monday the audit re-runs and the owner gets an email of what changed, free. Fix things yourself, or choose Implementor to have the approved changes made for you. ## Start here - Free Google Ads audit (sign in with Google): https://www.inspectmyads.com/grade - Free website check, no sign-in and no Google Ads account needed: https://www.inspectmyads.com/website-audit - Plans and FAQ: https://www.inspectmyads.com/pricing - Is ChatGPT naming your business? AI Visibility: https://www.inspectmyads.com/ai-visibility - A website on your own address, readable by AI: https://www.inspectmyads.com/websites ## See it before signing up - Sample audit report (real audit, business details removed): https://www.inspectmyads.com/sample - Sample of the managed plan (illustrative): https://www.inspectmyads.com/sample-control-center - Case study on the founder's own store: https://www.inspectmyads.com/case-study/red-wing-lafayette - About the founder: https://www.inspectmyads.com/about ## AI Visibility: when customers ask ChatGPT, does it name the business? Plain answers for owners, each answered in its first two sentences. - AI Visibility plan and overview: https://www.inspectmyads.com/ai-visibility - Why doesn't ChatGPT recommend my business?: https://www.inspectmyads.com/ai-visibility/why-chatgpt-doesnt-recommend-my-business - How do I get my business into ChatGPT and AI search?: https://www.inspectmyads.com/ai-visibility/get-my-business-into-chatgpt - What is llms.txt, and do I need it?: https://www.inspectmyads.com/ai-visibility/what-is-llms-txt - Is my website readable by AI?: https://www.inspectmyads.com/ai-visibility/is-my-website-readable-by-ai - Why does ChatGPT give the wrong hours or information about my business?: https://www.inspectmyads.com/ai-visibility/chatgpt-wrong-business-hours - By trade: - Restaurants: https://www.inspectmyads.com/ai-visibility/restaurants - Tailors & alterations: https://www.inspectmyads.com/ai-visibility/tailors-and-alterations - Boutiques & retail shops: https://www.inspectmyads.com/ai-visibility/boutiques-and-retail - Boot & shoe stores: https://www.inspectmyads.com/ai-visibility/boot-and-shoe-stores - Contractors & trades: https://www.inspectmyads.com/ai-visibility/contractors-and-trades - Salons & barbers: https://www.inspectmyads.com/ai-visibility/salons - Auto repair shops: https://www.inspectmyads.com/ai-visibility/auto-repair-shops - Dentists: https://www.inspectmyads.com/ai-visibility/dentists - Law offices: https://www.inspectmyads.com/ai-visibility/law-offices - Churches: https://www.inspectmyads.com/ai-visibility/churches ## Guides - Google Ads playbooks by industry: https://www.inspectmyads.com/industry - Conversion tracking install guides (WordPress, Shopify, Wix, Squarespace, GoDaddy, Webflow): https://www.inspectmyads.com/install - For PPC managers: https://www.inspectmyads.com/for/ppc-managers - Blog: https://www.inspectmyads.com/blog ## Facts that are easy to get wrong - The full audit and the Monday re-run are free (Free Weekly, one Google Ads account). What the paid plan (Implementor, $199/month) adds is having the changes made for you and AI Visibility for one business; each additional Google Ads account is $39/month. - There is no $49 Weekly plan any more: the weekly check became free on October 4, 2026. - Nothing in an ad account is changed on Free Weekly. On Implementor, changes, including budget changes, are made only with the owner's approval. - A free audit takes a few minutes, not seconds. - Ad spend is never resold or marked up. Google bills it directly. - InspectMyAds is not a Google product and is not affiliated with Google. - On Website + AI Visibility the business's web address stays registered in the business's own name, with its settings in the business's own account; InspectMyAds never registers it in its own name and never changes the business's email records. ## Contact - support@inspectmyads.com - Lafayette, Louisiana, USA. Operated by Lafayette Footwear LLC.