Industries
Built for the way your industry actually advertises.
We've audited Google Ads accounts across legal, dental, plumbing, retail, e-commerce, restaurants, fitness, real estate, B2B SaaS, and professional services. The mistakes repeat. Find yours below.
B2B SaaS
Most B2B SaaS Google Ads accounts under-perform because they optimize for the wrong conversion, skip competitor/alternative campaigns, run broad-match without aggressive negatives, and report on last-click only.
See the playbook →
Dentists
Most dental practices waste 20-40% of their Google Ads spend on the same five mistakes. Here's what's broken in a typical dentist account — and how to fix each one in plain English.
See the playbook →
E-commerce
Most DTC e-commerce brands lose 20-40% of their Google Ads spend to the same five mistakes — one-asset-group PMax, no enhanced conversions, CPA-instead-of-ROAS optimization, no customer-list exclusion, and last-click attribution.
See the playbook →
Fitness Studios & Gyms
Fitness is a trial-driven funnel with brutal seasonality. Most studios run Google Ads optimizing for the wrong conversion, with broad geo, no trial offer in the copy, and Smart Bidding turned on too early.
See the playbook →
Lawyers
Legal is the most expensive vertical on Google Ads — personal injury clicks routinely run $100-300. Here are the five mistakes that turn an expensive market into a budget bonfire.
See the playbook →
Local Retail
Independent retail stores leave huge money on the table by running Search-only, ignoring Local Inventory Ads, and skipping the Merchant Center feed. Here are the five most expensive mistakes and how to fix each.
See the playbook →
Plumbers & HVAC
Most plumbing and HVAC contractors waste budget on the same five things — wrong channels, wrong geo, no call tracking, broad match leakage, and Performance Max on emergency campaigns.
See the playbook →
Professional Services
Most boutique consultants, accountants, and agencies waste budget on generic 'business consultant' keywords with no niche positioning, no brand defense, and no CRM integration. Here are the five most common mistakes.
See the playbook →
Real Estate
Most agents chase buyer leads when seller leads are worth 5-10x more. They also try to outbid Zillow on 'homes for sale,' run no remarketing on a 90-day buyer cycle, and skip the home-valuation landing page that captures sellers.
See the playbook →
Restaurants
Most restaurants shouldn't be running broad Google Ads at all — they should be optimizing Google Business Profile first. But for the campaigns that do make sense (catering, reservations, delivery), here are the five most common mistakes.
See the playbook →
Free audit
Get your free 60-second audit.
We tell you which Google recommendations to ignore — in plain English.
Run my free audit →