“Your bid strategy is set to ‘Maximize Clicks.’ That’s burning $812 a month on people who never buy.”
Plain English, dollar headline, one-line action. What your client sees by default.
/for/ppc-managers
Know who’s winning
Know who’s winning
your client’s auctions — free.
Every Monday we name the competitors taking your client’s traffic, show you their share of the auctions, where they’re outranking you, and quote what they’re calling themselves on their own homepage. Technical detail when you want it, plain English when your client reads it. Built for the PPC manager who runs 1–5 accounts, not 50.
Free 60-second audit
Free. No card. Read-only access to the account you audit.
Sign in with the Google account attached to your client’s Google Ads — the same email used to log into ads.google.com on that account. Different Google account = no ads to read.
Expert Mode
Read the competitor at every depth.
Every play ships with a plain-English summary your client can read — what the top spender is doing, what to copy, and the dollar gap. Click Show technical detail and you get the auction-insights overlap, the impression share, the underlying query, the change history, the search-term deep link — the layer you actually need to defend the move to your client.
Bid strategy: MAXIMIZE_CLICKS
- resource_name: customers/3147279081/campaigns/1234
- cpc_ceiling_micros: 4_100_000 ($4.10)
- conversion_value / cost: 0.18 (30d)
- recommended: MAXIMIZE_CONVERSIONS @ tCPA $25
What changes
Your Monday morning, before and after.
Before
Three hours per account, every Monday
- ×Hand-rolled search-term review in Google Sheets
- ×Guessing what the big spenders in your client’s market are doing this month
- ×Writing the “here’s what I did this week” email at 11pm Sunday
- ×Manually triaging Google’s Recommendations tab
- ×Building the quarterly report from scratch every quarter
After
Five minutes per account, automated
- ✓Named competitors + their share of your client’s auctions, refreshed every Sunday night
- ✓The specific gaps to close this week, ranked by dollar impact
- ✓Plain-English client report ready to forward
- ✓Google Recommendations pre-triaged: apply / modify / ignore
- ✓Expert Mode forensic layer behind every play
No autonomous risk
Per-change approval. Always. By design.
Other tools brag about full autonomy. We think that’s how clients get blindsided. Nothing happens in your account without your explicit click — the free audit is built to read only and never modifies your account, and on Implementor every change waits for your approval.
read_only_oauth
Read-only by default
The free audit connects with read-only access. Our code is built to read only — no part of our system modifies your account on this tier.
per_change_approval
Click-to-apply on Implementor
When you opt into Implementor we apply changes for you — one click per change, no batch silent runs.
full_change_log
Every change logged
Every Implementor change appears in your dashboard with before / after state, who approved it, and a one-click roll back. No silent edits.
Operator pricing
Free audit · Expert Mode included
The full weekly audit is $0 — sign in with the Google account on your client’s ads, read-only.
Expert Mode is on by default for operator accounts — your client’s view stays plain English. Want us to make the moves for you? Implementor is $497/mo, done-for-you.
Management fee only. On Implementor, your Google Ads spend is billed by Google directly to your card — we never touch your ad budget.
Stop guessing what the big spenders are running.
Run one read on your own account in 60 seconds. See the Owner view, click Expert Mode, see the auction-insights layer with the named competitors and their plays. Decide if it fits your workflow before you connect a client.