Welcome to InspectMyAds. These are the rules of the road for using our service. By signing up, you agree to them. We tried to write this in plain English so you can actually read it. Where real legal language is required (liability cap, governing law), we use it but explain what it means.
InspectMyAds is operated by Lafayette Footwear LLC, a Louisiana limited liability company. "We" / "us" = InspectMyAds / Lafayette Footwear LLC. "You" = the person or business with an account.
1. Who can sign up
To use InspectMyAds, you must:
- Be at least 18 years old.
- Own the Google Ads account you connect, or have explicit authorization from its owner to give a third party read-only (and later, write) access.
- Be authorized to enter into this agreement on behalf of the business you sign up under.
If you sign up on behalf of a business, "you" in this agreement also means that business, and you confirm you have authority to bind it.
2. Your account
You're responsible for what happens under your account. Keep your sign-in email secure. If you suspect somebody else has accessed your account, email [email protected] right away and we'll lock the session and rotate your tokens.
You can have one account per email address. We may close duplicate accounts to keep billing clean.
3. What we do
We read your Google Ads data through Google's official Google Ads API (using the read-only access you grant us when you sign in) and generate a plain-English audit. We send you that audit on a recurring basis — a fresh audit lands in your dashboard weekly, plus on-demand re-runs whenever you want. On the Implementor tier (when it ships), we will also apply changes to your account through the same API, with your explicit approval on each change.
4. Subscription & billing
- Free Grader. Anybody can run a one-shot free audit at /grade. No payment, no recurring relationship.
- Free Audit. The full weekly audit is free. Sign in with Google (read-only) at no charge — no card required. Pricing is published on /pricing.
- Paid tier. Implementor — done-for-you Google Ads management — is $497/month, setup fee waived. The management fee covers our work only; your Google Ads spend is billed by Google directly to your own card. Pricing is published on /pricing.
- Try before you buy. The Free Grader at /grade is the quick test drive — a one-shot plain-English audit on your real Google Ads account, no sign-in, no card required. The full Free Audit (sign in with Google) is the deeper, free product.
- Billing. The audit is free. Implementor starts with a 30-day free trial — we get to work right away and you are not charged during the trial. When the trial ends, Stripe charges $497 and then the same amount on that day of each month thereafter. We never see your card number. You can cancel any time before the trial ends and pay nothing (section 5). Management fee only — your Google Ads spend is billed directly by Google to your own card; we never touch your ad budget.
- Cancel anytime. Hit "Cancel subscription" inside the Stripe customer portal linked from your dashboard, or email us. Your access continues through the end of the current paid period. No phone calls, no "are you sure" retention flows.
5. 30-day free trial
Implementor starts with a 30-day free trial. We begin working on your account right away, and you are not charged anything during the trial. If you cancel before the trial ends, you pay nothing — no clawbacks, no questions, no fine print about "qualifying usage."
How it works:
- You start Implementor and we go to work. Stripe records your card but does not charge it during the 30-day trial.
- Cancel any time before the trial ends — hit "Cancel subscription" in the Stripe customer portal linked from your dashboard, or email [email protected]. You won't be charged a cent.
- If you don't cancel, your first $497 charge runs when the trial ends, and then on that day each month after.
You keep any audits you've already read — we're not pulling the rug. After the trial converts to a paid plan, refunds are only granted for material service failures (see section 7).
6. Acceptable use
You agree not to:
- Reverse-engineer, decompile, or scrape the service in a way that overloads our servers or extracts our proprietary audit prompts.
- Resell our audits as your own or hand them to clients without disclosing that InspectMyAds produced them. (You can absolutely act on the recommendations on behalf of clients — you just can't slap your logo on our report and pretend you wrote it.)
- Use the service to do anything illegal, defame anyone, infringe trademarks or copyrights, or violate Google's ad policies.
- Try to break things on purpose — injection attacks, brute force, denial of service. If you find a security bug, email us; we'd rather hear from you than from a bug bounty service.
We may suspend or close accounts that violate these rules. Where possible, we'll warn you first.
7. Audits are advisory, not guaranteed performance
Our audits tell you what we believe will improve your ads based on the data Google gives us. They're recommendations, not commands. You make the final call on what to apply. We can't guarantee that any specific recommendation will increase your sales, lower your cost per click, or change your conversion rate — ad performance depends on dozens of things outside any audit tool's control (your offer, your landing page, your competitors, the market, the season).
"Material service failure" means our software was down, broken, or producing reports that were demonstrably wrong for more than 7 consecutive days. That qualifies for a prorated refund once your plan has converted to paid. Underwhelming results from following good advice does not.
8. Implementor tier — liability cap (when launched)
On the Implementor tier, we apply changes to your Google Ads account on your behalf. Each change requires your explicit approval before we apply it; every applied change is logged with before / after state in your dashboard; you can roll back any applied change with one click.
If a change we auto-applied (and you approved) causes measurable net harm above our published guardrails, our maximum liability is a refund of your monthly Implementor fee for the affected month. We are not liable for consequential damages (lost sales, lost customers, lost opportunity), even where such losses could have been foreseen. This is standard SaaS liability language.
9. Intellectual property
What's ours: the InspectMyAds software, our audit prompts, the design of the reports, the brand, and all source code.
What's yours: your Google Ads account data, your business information, and any feedback or notes you write into the dashboard. We never claim ownership of your data. Your audits, which are derived from your data, are also yours to read, print, share with your team, and act on (subject to section 6 on reselling).
If you believe content on InspectMyAds infringes your copyright, send a DMCA notice to [email protected] with the standard required information (work claimed, location of the infringing material, your contact info, and a signed statement of good faith).
10. Termination
You can cancel anytime through the Stripe customer portal linked from your dashboard or by emailing support. Your access continues through the end of the current paid period.
We can terminate or suspend your account for: non-payment after a reasonable grace period (we'll email you first), violation of section 6, or fraudulent chargebacks. We'll always tell you why.
When the relationship ends, section 5 on data retention in the Privacy Policy takes over: 90 days of holding your data in case you come back, then permanent deletion.
11. Disclaimers & limitation of liability
The service is provided "as is" and "as available." We don't promise it will always be available or completely error-free. We disclaim all warranties not explicitly stated in these terms, to the maximum extent permitted by Louisiana law.
To the extent allowed by law, our total liability to you for any claim arising out of or relating to these terms or the service is limited to the greater of (a) the amount you paid us in the 12 months immediately before the event that gave rise to the claim, or (b) $100. This cap is part of why we can offer the service at the price we do.
12. Governing law
These terms are governed by the laws of the State of Louisiana, without regard to its conflict-of-laws rules. Any dispute that can't be resolved by email will be handled by the state or federal courts located in Lafayette Parish, Louisiana. You and we both consent to the jurisdiction of those courts.
13. Changes to these terms
We may update these terms as the product evolves. We'll update the "Last updated" date at the top of this page for any change. For material changes (price increases, new restrictions on use, changes to the refund policy, changes to the liability cap), we'll email active customers at least 30 days before the change takes effect. Continued use of the service after the effective date means you accept the new terms.
14. Contact
Questions, refund requests, or feedback:
[email protected]
Lafayette Footwear LLC
Lafayette, Louisiana, USA