Welcome to InspectMyAds. These are the rules of the road for using our service. By signing up, you agree to them. We tried to write this in plain English so you can actually read it. Where real legal language is required (liability cap, governing law), we use it but explain what it means.
InspectMyAds is operated by Lafayette Footwear LLC, a Louisiana limited liability company. "We" / "us" = InspectMyAds / Lafayette Footwear LLC. "You" = the person or business with an account.
1. Who can sign up
To use InspectMyAds, you must:
- Be at least 18 years old.
- Own the Google Ads account you connect, or have explicit authorization from its owner to give a third party access to read it (and, on the Implementor tier, to apply changes you approve).
- Be authorized to enter into this agreement on behalf of the business you sign up under.
If you sign up on behalf of a business, "you" in this agreement also means that business, and you confirm you have authority to bind it.
2. Your account
You're responsible for what happens under your account. Keep your sign-in email secure. If you suspect somebody else has accessed your account, email [email protected] right away and we'll lock the session and rotate your tokens.
You can have one account per email address. We may close duplicate accounts to keep billing clean.
3. What we do
We read your Google Ads data through Google's official Google Ads API (using the access you grant us when you sign in — our audit code only reads your data) and generate a plain-English audit. Signed-in customers can run a fresh audit on demand, free, with a daily cap to keep the service healthy. We also re-run the audit automatically every Monday and email you what changed — free, for one Google Ads account (on Implementor, every connected account: one is included and each additional one is $39/month). On the Implementor tier, we also apply changes to your account through the same API, with your explicit approval on each change.
4. Subscription & billing
- Free Grader. Anybody can run a one-shot free audit at /grade. No payment, no recurring relationship.
- Free Weekly. The full audit is free. Sign in with Google and run it on demand at no charge — no card required. We also re-run it every Monday for one Google Ads account and email you what changed, free. That email also tells you about our paid plan, and every one has a one-click unsubscribe; stopping it never affects your audits. Pricing is published on /pricing.
- Paid tier. Implementor — done-for-you Google Ads management — is $199/month for one Google Ads account, setup fee waived, and includes AI Visibility for one business. Each additional Google Ads account you connect is $39/month; we ask for your yes before adding one, and disconnecting it takes it off your bill. Founding Members: the first 25 Implementor customers pay $149/month instead of $199, and that price stays the same for as long as the subscription stays active; if it is cancelled, the founding price ends with it. AI Visibility on its own is $79/month per business. The management fee covers our work only; your Google Ads spend is billed by Google directly to your own card. Pricing is published on /pricing.
- Try before you buy. The Free Grader at /grade is the quick test drive — a one-shot plain-English audit on your real Google Ads account. You sign in with Google so we can read the account; no card required. The full Free Audit is the deeper, free product on the same sign-in.
- Billing. The audit is free. Implementor starts with a 30-day free trial — we get to work right away and you are not charged during the trial, including for any additional accounts you add. When the trial ends, Stripe charges your plan’s monthly amount ($199, or $149 for Founding Members, plus $39 for each additional account) and then the same amount on that day of each month thereafter. We never see your card number. You can cancel any time before the trial ends and pay nothing (section 5). Management fee only — your Google Ads spend is billed directly by Google to your own card; we never hold or mark up your ad spend.
- Cancel anytime. Hit "Cancel subscription" inside the Stripe customer portal linked from your dashboard, or email us. Your access continues through the end of the current paid period. No phone calls, no "are you sure" retention flows.
4a. Website + AI Visibility
- What it is. We design a website for your business, host it, keep it running and make your changes, plus everything in AI Visibility, for $200/month, plus a one-time $299 setup fee charged with the first month.
- Your web address is yours. Your domain stays registered in your name, with its DNS in your own account. We never register your business's domain in our name and never renew it on our card. We only add the records that point it at your website, and we never change your email records.
- The website. The design, code and content we build are licensed to you while you subscribe, and become fully yours after 12 paid months, or sooner if you buy out the months left at the monthly price. Once it's yours, we hand you its files when you ask or when you leave.
- No refunds. Payments already made aren't refunded, and the setup fee is non-refundable.
- Missed payments. If a payment doesn't go through, we email you a secure link to update your card the same day, a reminder after 7 days and a final notice after 14 days. If it's still unpaid after 21 days, we take the website offline. Only the website: we never touch your web address, your email or anything else in your settings. We keep your site for 60 days, so paying the balance puts it back online.
- Leaving. Your web address and your email are never touched. Once the site is yours (12 paid months, or a buyout), we hand you its files with simple steps to host them free on your own Cloudflare Pages account. If you leave sooner without a buyout, the website goes offline when your paid month ends, and we keep it for 60 days in case you come back. Payments already made aren't refunded, and the setup fee is non-refundable.
- Selling online. When your site sells, payments go straight to your own account (your register's online ordering, or checkout in your own Stripe account in your name). We never hold your money. You decide what you sell and you're responsible for it, including any licences, age checks or rules that apply to your products.
- Content. Every fact on your site comes from you or is confirmed by you, and you approve the site before it goes live. You confirm you own, or have permission to use, the photos and logo you give us.
5. 30-day free trial
Implementor starts with a 30-day free trial. We begin working on your account right away, and you are not charged anything during the trial. If you cancel before the trial ends, you pay nothing — no clawbacks, no questions, no fine print about "qualifying usage."
How it works:
- You start Implementor and we go to work. Stripe records your card but does not charge it during the 30-day trial.
- Cancel any time before the trial ends — hit "Cancel subscription" in the Stripe customer portal linked from your dashboard, or email [email protected]. You won't be charged a cent.
- If you don't cancel, your first monthly charge ($199, or $149 for Founding Members, plus $39 for each additional account) runs when the trial ends, and then on that day each month after.
You keep any audits you've already read — we're not pulling the rug. After the trial converts to a paid plan, refunds are only granted for material service failures (see section 7).
6. Acceptable use
You agree not to:
- Reverse-engineer, decompile, or scrape the service in a way that overloads our servers or extracts our proprietary audit prompts.
- Resell our audits as your own or hand them to clients without disclosing that InspectMyAds produced them. (You can absolutely act on the recommendations on behalf of clients — you just can't slap your logo on our report and pretend you wrote it.)
- Use the service to do anything illegal, defame anyone, infringe trademarks or copyrights, or violate Google's ad policies.
- Try to break things on purpose — injection attacks, brute force, denial of service. If you find a security bug, email us; we'd rather hear from you than from a bug bounty service.
We may suspend or close accounts that violate these rules. Where possible, we'll warn you first.
7. Audits are advisory, not guaranteed performance
Our audits tell you what we believe will improve your ads based on the data Google gives us. They're recommendations, not commands. You make the final call on what to apply. We can't guarantee that any specific recommendation will increase your sales, lower your cost per click, or change your conversion rate — ad performance depends on dozens of things outside any audit tool's control (your offer, your landing page, your competitors, the market, the season).
"Material service failure" means our software was down, broken, or producing reports that were demonstrably wrong for more than 7 consecutive days. That qualifies for a prorated refund once your plan has converted to paid. Underwhelming results from following good advice does not.
8. Implementor tier — liability cap
On the Implementor tier, we apply changes to your Google Ads account on your behalf. Each change requires your explicit approval before we apply it; every applied change is logged with before / after state in your dashboard; you can roll back any applied change with one click.
If a change we auto-applied (and you approved) causes measurable net harm above our published guardrails, our maximum liability is a refund of your monthly Implementor fee for the affected month. We are not liable for consequential damages (lost sales, lost customers, lost opportunity), even where such losses could have been foreseen. This is standard SaaS liability language.
9. Intellectual property
What's ours: the InspectMyAds software, our audit prompts, the design of the reports, the brand, and all source code.
What's yours: your Google Ads account data, your business information, and any feedback or notes you write into the dashboard. We never claim ownership of your data. Your audits, which are derived from your data, are also yours to read, print, share with your team, and act on (subject to section 6 on reselling).
If you believe content on InspectMyAds infringes your copyright, send a DMCA notice to [email protected] with the standard required information (work claimed, location of the infringing material, your contact info, and a signed statement of good faith).
10. Termination
You can cancel anytime through the Stripe customer portal linked from your dashboard or by emailing support. Your access continues through the end of the current paid period.
We can terminate or suspend your account for: non-payment after a reasonable grace period (we'll email you first), violation of section 6, or fraudulent chargebacks. We'll always tell you why.
When the relationship ends, section 5 on data retention in the Privacy Policy takes over: we hold your data in case you come back, and permanently delete it when you ask us to (email [email protected]).
11. Disclaimers & limitation of liability
The service is provided "as is" and "as available." We don't promise it will always be available or completely error-free. We disclaim all warranties not explicitly stated in these terms, to the maximum extent permitted by Louisiana law.
To the extent allowed by law, our total liability to you for any claim arising out of or relating to these terms or the service is limited to the greater of (a) the amount you paid us in the 12 months immediately before the event that gave rise to the claim, or (b) $100. This cap is part of why we can offer the service at the price we do.
12. Governing law
These terms are governed by the laws of the State of Louisiana, without regard to its conflict-of-laws rules. Any dispute that can't be resolved by email will be handled by the state or federal courts located in Lafayette Parish, Louisiana. You and we both consent to the jurisdiction of those courts.
13. Changes to these terms
We may update these terms as the product evolves. We'll update the "Last updated" date at the top of this page for any change. For material changes (price increases, new restrictions on use, changes to the refund policy, changes to the liability cap), we'll email active customers at least 30 days before the change takes effect. Continued use of the service after the effective date means you accept the new terms.
14. Contact
Questions, refund requests, or feedback:
[email protected]
Lafayette Footwear LLC
Lafayette, Louisiana, USA