How to install Google Ads conversion tracking on Wix

What conversion tracking actually is

Conversion tracking is a small piece of code — called a “tag” — that sits on your website and sends a signal to Google Ads whenever a visitor does something valuable. That might be filling out your contact form, booking an appointment, or landing on your “thank you” page after a purchase. Think of it like a motion sensor at the back of your store: every time a customer walks through that door, it clicks a counter. Google Ads reads that counter and learns which of your ads are actually bringing in customers.

Why it matters

Without conversion tracking, Google Ads is flying blind. It can see that someone clicked your ad and cost you money, but it has no idea whether that person called you, booked a job, or left after two seconds. That means Google’s automatic bidding — the system that decides when and where to show your ad — has nothing real to optimize toward. It also means you can’t build a retargeting list (a list of people who visited but didn’t take action, so you can show them ads again). Your dashboard will show clicks and costs, but you won’t know which dollars are working. That’s how ad budgets get wasted quietly, over months.

What you’ll need

• A Google Ads account (free to create at ads.google.com — you don’t need to be running ads yet)
• Your Conversion ID — this is the “AW-XXXXXXX” number Google Ads gives you when you set up a conversion action; it identifies your account
• Your Conversion Label — a short string of letters and numbers that sits alongside the Conversion ID and identifies the specific action you’re tracking (for example, a form submission vs. a phone call)
• Admin access to your Wix site (you need to be the site owner or have a role that allows marketing settings)
• A Premium Wix plan — the free Wix plan does not allow custom code or third-party integrations

Step-by-step install

1. Log in to your Wix account and open your site dashboard — this is the page you land on after clicking your site name, with panels for Marketing, Analytics, and Settings.

2. In the left sidebar, click Marketing & SEO, then click Marketing Integrations from the submenu that appears below it.

3. You’ll see a page titled “Marketing Integrations” with a grid of logos for tools like Facebook Pixel, Google Analytics, and others — scroll down until you find the tile labeled Google Ads.

4. Click the Connect button on the Google Ads tile — a panel will slide in from the right side of the screen.

5. Wix will ask you to connect your Google account — click Connect Google Account and sign in with the Google account that owns your Google Ads account.

6. Once connected, Wix will show a dropdown labeled Select an account — choose the Google Ads account that contains the conversion action you want to track.

7. Click Save — Wix will confirm the connection with a green checkmark and the tile will now show your account name instead of the Connect button.

8. Now you need to add the specific conversion action. Go back to the left sidebar and click Marketing & SEO, then Google Ads, then click the tab labeled Conversion Tracking.

9. Click + Add Conversion Action — a form will appear with two fields: one for your Conversion ID (the AW-XXXXXXX number) and one for your Conversion Label.

10. Paste your Conversion ID into the first field and your Conversion Label into the second field — both come from your Google Ads account under Goals → Conversions → Summary, where you’ll see them listed next to your conversion action name.

11. In the field labeled Trigger, choose when the tag should fire — for most small businesses, select Page visit and then type the URL of your thank-you page (for example, yoursite.com/thank-you) into the URL field that appears.

12. Click Save — the conversion action will appear in a list below the form with a status badge.

13. Click Publish in the top-right corner of your Wix editor or dashboard — the tag does not go live until you publish; saving alone is not enough.

How to test that it’s actually working

After publishing, visit your own thank-you page (or whatever page you set as the trigger) and check whether the tag fired. The easiest way is with Tag Assistant, Google’s free Chrome extension — install it from the Chrome Web Store, click the Tag Assistant icon in your browser toolbar, click Start Recording, then visit your trigger page. Tag Assistant will show a list of tags it detected; look for one labeled with your AW-XXXXXXX number and a green or blue status icon. Green means it fired cleanly. Red means something is wrong.

If you want a second check without any extension:

1. Open Chrome and press F12 (or right-click the page and choose Inspect) to open the browser developer tools.
2. Click the Network tab at the top of the developer tools panel.
3. In the filter bar, type googleadservices to narrow the list.
4. Reload your thank-you page.
5. If the tag is working, you’ll see a request appear in the list that starts with googleadservices.com/pagead/conversion/ followed by your Conversion ID — that request is the signal being sent to Google Ads.

If nothing appears in the Network tab and Tag Assistant shows no tag, the most likely cause is that you forgot to publish after saving, or the trigger URL doesn’t exactly match your live page URL.

Common gotchas on Wix

• Free plan blocks custom code. Wix’s free plan does not allow the Marketing Integrations panel or any custom code. You must be on a Premium plan. If you try to access Marketing Integrations on a free plan, Wix will prompt you to upgrade before you can proceed.
• Publishing is a separate step. In Wix, saving a setting and publishing your site are two different actions. Many people save their conversion action and assume it’s live — it isn’t until you click Publish in the editor.
• The visual editor sometimes strips inline scripts. If you try to add the Google tag manually using Wix’s Add Elements → Embed Code widget instead of the Marketing Integrations panel, the visual editor may remove or break the script when you move or resize the element. Use the Marketing Integrations panel whenever possible.
• Wix ADI sites have a different settings path. If your site was built with Wix ADI (the automatic design tool), the Marketing Integrations panel may be in a different location or partially unavailable. You may need to switch to the standard Wix Editor before the full integration options appear.
• Multiple conversion actions can double-count. If you connect Google Ads through Marketing Integrations AND also paste the global site tag (the main Google Ads tracking script) manually into your site’s header code, both will fire and Google will count each conversion twice. Pick one method and remove the other.
• Wix’s own Google Ads campaign tool is separate. Wix has a built-in feature called “Google Ads by Wix” that lets you run ads from inside Wix. That tool uses its own tracking and is separate from a Google Ads account you manage yourself. If you’re managing your own Google Ads account, make sure you’re installing the tag through Marketing Integrations, not through the “Google Ads by Wix” campaign builder.

What to do if your platform doesn’t allow this

If you’re on the free Wix plan and can’t upgrade right now, you have a few honest options. The cleanest path is upgrading to a paid Wix plan — it’s a one-time change that unlocks tracking, custom domains, and a lot of other things you’ll want anyway. If upgrading isn’t possible yet, you can try Google Tag Manager (GTM) — GTM is a free tool from Google that acts as a container for all your tags, and Wix does allow you to embed a GTM container through the Settings → Custom Code panel on paid plans. The third option is offline conversion uploads: you export a list of customers who converted (from your booking system or email inbox), format it as a CSV file, and upload it manually to Google Ads under Goals → Conversions → Upload. It’s clunky and you have to do it regularly, but it’s better than having no data at all.

Get a free audit when you start running ads

When you’re ready to run Google Ads — or if you’re already running them and not sure your tracking is set up correctly — InspectMyAds offers a free audit. Share your email with us, we’ll verify your tracking is firing properly, and we’ll let you know exactly what’s working and what isn’t before you spend another dollar. Management fee only. Your Google Ads spend is billed directly by Google to your own card — we never touch your ad budget.