Install guides
Install Google Ads conversion tracking
Plain-English, click-by-click guides for the six platforms small businesses actually use. Written for the owner, not the developer.
Conversion tracking is the single biggest blocker to making Google Ads work for a small business. Without it, Google’s smart bidding has nothing to learn from, your audiences don’t build correctly, and you end up paying for clicks that never turn into customers. Pick your platform below.
WordPress
Plain-English, click-by-click guide to installing Google Ads conversion tracking on WordPress. Written for the small business owner, not the developer.
Updated May 2026
Shopify
Plain-English, click-by-click guide to installing Google Ads conversion tracking on Shopify. Written for the small business owner, not the developer.
Updated May 2026
Wix
Plain-English, click-by-click guide to installing Google Ads conversion tracking on Wix. Written for the small business owner, not the developer.
Updated May 2026
Squarespace
Plain-English, click-by-click guide to installing Google Ads conversion tracking on Squarespace. Written for the small business owner, not the developer.
Updated May 2026
GoDaddy Website Builder
Plain-English, click-by-click guide to installing Google Ads conversion tracking on GoDaddy Website Builder. Written for the small business owner, not the developer.
Updated May 2026
Webflow
Plain-English, click-by-click guide to installing Google Ads conversion tracking on Webflow. Written for the small business owner, not the developer.
Updated May 2026
Don’t see your platform? For most other platforms (Bigcommerce, Squarespace 7.0, ClickFunnels, custom-built sites), the install path is essentially the same as the closest match on this list. If your platform allows any custom HTML, use the WordPress guide as a template. If it doesn’t, the GoDaddy guide’s “what to do if your platform doesn’t allow this” section covers your options.
Free audit when you start
Get a free audit when you start running ads
Tracking installed? When you’re ready to actually launch your first Google Ads campaign, drop your email and we’ll do a free audit on your account — conversion tracking verification, keyword sanity check, and the three things to fix first.
Management fee only. Your Google Ads spend is billed directly by Google to your own card — we never touch your ad budget.