AI Visibility for law offices
Why doesn’t ChatGPT recommend my law office?
People ask ChatGPT for a lawyer for their exact problem in their exact place — “car accident lawyer, free consultation”, “who handles successions in Lafayette Parish” — and it names the firms whose pages state that practice area, where they practice, and how they charge. A homepage that says “experienced, aggressive representation” gives it nothing to match.
Updated October 4, 2026 · Free check at the bottom
What your customers actually type
Each of these is a question the assistant answers by naming a few businesses. The ones it names are the ones whose pages answer that exact question.
Legal questions arrive as problems
People rarely ask for “a lawyer”. They describe what happened. Assistants often answer the legal question first and then suggest who to call, and they suggest firms with a page that matches the problem and the place. A practice area named only in a menu link isn’t enough.
What your pages need to say
- A page per practice area, written around the problem: “If you were hurt in a wreck…”, “Settling a loved one’s estate (succession)…”.
- Where you practice: the parishes or counties and courts, and the states you’re licensed in.
- How you charge: free consultation, contingency, flat fee, hourly. Only what’s true.
- Attorney names, languages spoken, and how to reach you after hours if you do.
Law office checklist
-
One page per practice area, written around the client’s problem
Problems are how people ask.
-
Parishes or counties and courts you work in
Place decides who gets named.
-
Consultation and fee terms stated plainly
“Free consultation” is in the question.
-
Bar admissions and attorney names
Assistants get asked “is there a licensed…”.
-
Languages spoken
A common filter.
-
Google categories per practice area, hours, website link
Feeds the map card.
-
Bing Places, Yelp and Apple Maps matching
So every assistant reads the same facts.
Check it yourself in five minutes
- 1
Open ChatGPT in a private (incognito) window, so it isn't shaped by your own history, and ask: “car accident lawyer near me free consultation”
- 2
Ask the same question two more times, worded a little differently. Answers change from one ask to the next, so one try is not a verdict.
- 3
Write down who gets named, in what order, and what it says about each. Then ask it directly about your business by name and check every fact: hours, address, what you sell.
- 4
Do the same in Perplexity and Claude if you can. The businesses that show up everywhere are the ones whose facts are clear in the places all of them read.
Questions
Are there rules about what we can say?
Yes. Lawyer advertising is governed by your state bar. We write facts (practice areas, where you practice, how you charge), not claims like “the best” or results, and you approve every word.
Does a long blog help?
Clear pages about each practice area help more. Long general articles rarely match the specific problem and place a person asks about.
Will this bring us more of the wrong cases?
Stating what you don’t handle is as useful as what you do. It makes the assistant’s answer about you more accurate.
Free check · no sign-in
See what an AI assistant can read on your website.
Type your firm’s website. We read your homepage the way a search crawler does and list what’s missing: business details assistants look for, page titles and descriptions, and anything hidden from search. Results show right on the page. No card, no account.
Want to know what an AI assistant actually says when your customers ask? That’s the weekly part of AI Visibility. Questions first? Email [email protected].